We’re thrilled and proud to share news that our sponsor, ethically produced fashion brand WE’AR, has announced their new B CORP certification status, demonstrating that they are not only the best yoga lifestyle brand in the world, but they’re also best for the world.
B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
B corporations are for-profit companies that pledge to achieve social goals as well as business ones, where their social and environmental performance must be regularly certified by a non-profit called B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
We hear it took WE’AR several months to gain certification. The process involved formalising numerous processes and structures, collating and comparing a vast amount of key information, and then assessing their whole business and supply chain using B Corps lengthy and thorough business, social and environmental audit process.
WE’AR had to make very few changes to their already existing practices as their operations have always been guided by their own ethical business mission and policy standards, which were already very much in sync with the B Corp ethos and standards. Something we already had an insight into, given our relationship over the past few years.
The new stamp of approval officialises WE’AR as part of this global movement, and allows their voice to be amplified by the power of many businesses working together with the shared consciousness for positive change.
“As a lifelong yogi, I wanted to see what was possible if I designed a business from the ground up on the principles of non-violence, fairness and holistic sustainability. It’s endlessly amazing being part of this coming to fruition in the success of WE’AR. Being recognised and celebrated for the passion and hard work it’s taken, by an organisation as prestigious as B Corp is totally affirming and also a great honour.” WE’AR Designer and Founder Jyoti Morningstar.
Congratulations Jyoti and team! We love your work and feel honoured to be a part of our passion for social change.